meeting the experts
visiting the villages for the
co-creation of the collection
it is essential for us to spend time with them so we
can learn more about their ancestral messages
the hands of magic
Huichol's colorful artisanal work and the use of beads, as dots, represents the vision they see in their tradicional shamanic ceremonies.
The Purepecha people are experts in the use of an ancient way of weaving, waist-loom.
People still use textile and tapes woven in the traditional method to decor their traditional attire.
made in mexico
We innovate their artifacts and merge them with the highest quality fabrics around the world in our own atelier in Mexico City.
The artisanal works have
to be innovated, as is the nature of the artisanal pieces.
We believe that working and innovating the culture together with the artisans will provide them continuous job leading to economical growth in their marginal areas and the conservation of multiple cultures.
the right exposure to the right people
our contribution to the communities
Part of our purpose is to teach the artisans things that we know are valuable for their work, such as:
-How to take care of garments and fabrics to make their work more profitable.
-How to work on their pieces so they could be sold and used daily.
(for eg, how to mark the rough designs, what materials and finishes have to be done, etc ).
-Fair trade. We teach them about the right price that they should charge when they sell their work, starting with the amount they should charge us, which is based on how much final customers pay.